DKA has created the whole Santa Claus Ecosystem, depicting the major players of the market that operates in 2022 to grant joy and happiness for all people in the UK.  It is of course an industry worth billions; in fact in 2022, it is projected that the UK will spend £25bn in Christmas gifts alone. Brands, banks and society will prosper and benefit from these transactions. But we wonder…. How does he do it?